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Search: subject:"segmented"
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Marktsegmentierung
3,606
Market segmentation
3,600
Konsumentenverhalten
944
Consumer behaviour
943
Theorie
920
Theory
913
Zielgruppe
508
Target group
503
Marketing management
383
Marketingmanagement
383
Beziehungsmarketing
276
Relationship marketing
276
Deutschland
235
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232
USA
211
United States
206
Cluster analysis
204
Clusteranalyse
204
market segmentation
188
China
177
Holiday behaviour
169
Urlaubsverhalten
169
Segmentation
157
Financial market
155
Finanzmarkt
155
segmentation
144
Preismanagement
142
Pricing strategy
142
Marktforschung
139
Market research
130
Preisdifferenzierung
125
Aktienmarkt
124
Price discrimination
124
Marketing
123
Stock market
123
Tourism marketing
114
Tourismusmarketing
114
Schätzung
111
Tourismus
111
Estimation
108
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47
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410
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296
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157
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128
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47
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47
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31
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31
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24
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Sammlung
24
Aufsatzsammlung
18
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11
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9
research-article
8
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5
Handbuch
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Author
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Dolnicar, Sara
26
Occhino, Filippo
26
Martins, Ana Paula
17
DeSarbo, Wayne
14
Dibb, Sally
14
Rundle-Thiele, Sharyn
13
Jong, Frank de
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne S.
10
Duffie, Darrell
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Nijkamp, Peter
10
Simkin, Lyndon
10
Tkaczynski, Aaron
10
Weill, Pierre-Olivier
10
Bergemann, Dirk
9
Enders, Zeno
9
Engel, Charles
9
Galeotti, Andrea
9
Grün, Bettina
9
Kruger, Martinette
9
Rahi, Rohit
9
Rogers, John H.
9
Wedel, Michel
9
Zigrand, Jean-Pierre
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Pepels, Werner
8
Raza, Syed Asif
8
Saayman, Melville
8
Schrimpf, Andreas
8
Brooks, Ben
7
Charpe, Matthieu
7
Chawla, Deepak
7
Flaschel, Peter
7
Fong, Duncan K. H.
7
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National Bureau of Economic Research
26
C.E.P.R. Discussion Papers
14
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
Institute for the Study of Labor (IZA)
7
Department of Economics, Rutgers University-New Brunswick
6
Rutgers University / Department of Economics
6
HAL
5
CESifo
4
Centre for Social and Economic Research on the Global Environment
4
London School of Economics (LSE)
4
EconWPA
3
Economics and Econometrics Research Institute (EERI)
3
Society for Computational Economics - SCE
3
Society for Economic Dynamics - SED
3
Center for Economic Research <Tilburg>
2
Center for Migration and Development Studies, Woodrow Wilson School of Public and International Affairs
2
Centre for the Study of African Economies (CSAE), Department of Economics
2
Consumers, Health, Agriculture and Food Executive Agency
2
De Gruyter Oldenbourg
2
Deloitte
2
Department of Economics, Boston University
2
Department of Economics, Oxford University
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Facultat d'Economia i Empresa, Universitat de Barcelona
2
Graduate School of Economics, Hitotsubashi University
2
IPSOS
2
Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne
2
London Economics
2
Poverty Research Unit, University of Sussex
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
World Tourism Organization
2
World Trade Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
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Journal of retailing and consumer services
41
Tourism management : research, policies, practice
28
Journal of travel and tourism marketing
27
NBER working paper series
26
Journal of business research : JBR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
European journal of operational research : EJOR
20
Journal of revenue and pricing management
19
Marketing intelligence & planning
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
International journal of hospitality management
18
Journal of strategic marketing
18
NBER Working Paper
18
Tourism economics : the business and finance of tourism and recreation
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
CESifo working papers
16
IZA Discussion Papers
16
Journal of vacation marketing : an international journal
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
CEPR Discussion Papers
14
International journal of contemporary hospitality management
14
International journal of production economics
14
Journal of marketing analytics : JMA
14
Journal of marketing management : MM
14
European journal of marketing : EJM
13
Journal of banking & finance
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The journal of consumer marketing
13
Gabler Edition Wissenschaft
12
Journal of financial economics
12
Journal of international financial markets, institutions & money
12
The international review of retail, distribution and consumer research
12
Discussion papers / CEPR
11
International journal of consumer studies
11
International journal of industrial organization
11
International journal of production research
11
International journal of retail & distribution management
11
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ECONIS (ZBW)
3,685
RePEc
177
EconStor
55
Other ZBW resources
10
BASE
4
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381
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
382
Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (HSM)
Koh, Hyeseung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
Saved in:
383
Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Jaiswal, Deepak
;
Mohan, Ashutosh
;
Deshmukh, Arun Kumar
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014473137
Saved in:
384
Size, performance and alliance : an examination of market segmentation and market structure
Chen, Yahn-Shir
;
Lin, Kui-Ying
- In:
The international journal of business and finance …
17
(
2023
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10014492375
Saved in:
385
Market segmentation, information sale, and information foreclosure
Tarantino, Emanuele
;
Terstiege, Stefan
;
Vigier, Adrien
-
2023
Persistent link: https://www.econbiz.de/10014442483
Saved in:
386
Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
Saved in:
387
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
388
Why do Chinese tourists post selfie and who are they? : an exploratory study
Nong, Sunny Zhenzhen
;
Fong, Lawrence Hoc Nang
;
Hao, …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014461404
Saved in:
389
Universally strong IPR protection and global welfare : a market-penetration perspective
Poyago-Theotoky, Joanna
;
Tsai, Yingyi
- In:
Economic modelling
124
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014463307
Saved in:
390
Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima
;
Moon, Sangkil
;
Kim, Moon-Yong
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10014326743
Saved in:
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