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  • Search: subject:"segmented"
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Year of publication
Subject
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Marktsegmentierung 3,606 Market segmentation 3,600 Konsumentenverhalten 944 Consumer behaviour 943 Theorie 920 Theory 913 Zielgruppe 508 Target group 503 Marketing management 383 Marketingmanagement 383 Beziehungsmarketing 276 Relationship marketing 276 Deutschland 235 Germany 232 USA 211 United States 206 Cluster analysis 204 Clusteranalyse 204 market segmentation 188 China 177 Holiday behaviour 169 Urlaubsverhalten 169 Segmentation 157 Financial market 155 Finanzmarkt 155 segmentation 144 Preismanagement 142 Pricing strategy 142 Marktforschung 139 Market research 130 Preisdifferenzierung 125 Aktienmarkt 124 Price discrimination 124 Marketing 123 Stock market 123 Tourism marketing 114 Tourismusmarketing 114 Schätzung 111 Tourismus 111 Estimation 108
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Online availability
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Undetermined 1,063 Free 1,056 CC license 47
Type of publication
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Article 2,477 Book / Working Paper 1,451 Journal 2 Other 1
Type of publication (narrower categories)
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Article in journal 2,050 Aufsatz in Zeitschrift 2,050 Graue Literatur 453 Non-commercial literature 453 Working Paper 452 Arbeitspapier 410 Aufsatz im Buch 296 Book section 296 Hochschulschrift 157 Thesis 128 Case study 47 Fallstudie 47 Collection of articles of several authors 31 Sammelwerk 31 Collection of articles written by one author 24 Conference paper 24 Konferenzbeitrag 24 Sammlung 24 Aufsatzsammlung 18 Bibliografie enthalten 16 Bibliography included 16 Lehrbuch 12 Reprint 12 Article 11 Textbook 9 research-article 8 Handbook 5 Handbuch 5 Bibliografie 3 Market information 3 Marktinformation 3 Mehrbändiges Werk 3 Mikroform 3 Multi-volume publication 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2 Amtsdruckschrift 2 Conference Paper 2
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Language
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English 3,372 German 388 Undetermined 152 French 7 Spanish 7 Italian 3 Polish 2 Russian 2 Dutch 1
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Author
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Dolnicar, Sara 26 Occhino, Filippo 26 Martins, Ana Paula 17 DeSarbo, Wayne 14 Dibb, Sally 14 Rundle-Thiele, Sharyn 13 Jong, Frank de 12 Vayanos, Dimitri 12 Bauer, Hans H. 11 Gromb, Denis 11 Atkeson, Andrew 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Leisch, Friedrich 10 Nijkamp, Peter 10 Simkin, Lyndon 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Bergemann, Dirk 9 Enders, Zeno 9 Engel, Charles 9 Galeotti, Andrea 9 Grün, Bettina 9 Kruger, Martinette 9 Rahi, Rohit 9 Rogers, John H. 9 Wedel, Michel 9 Zigrand, Jean-Pierre 9 Bruwer, Johan 8 Caporale, Guglielmo Maria 8 Pepels, Werner 8 Raza, Syed Asif 8 Saayman, Melville 8 Schrimpf, Andreas 8 Brooks, Ben 7 Charpe, Matthieu 7 Chawla, Deepak 7 Flaschel, Peter 7 Fong, Duncan K. H. 7
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Institution
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National Bureau of Economic Research 26 C.E.P.R. Discussion Papers 14 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 10 Institute for the Study of Labor (IZA) 7 Department of Economics, Rutgers University-New Brunswick 6 Rutgers University / Department of Economics 6 HAL 5 CESifo 4 Centre for Social and Economic Research on the Global Environment 4 London School of Economics (LSE) 4 EconWPA 3 Economics and Econometrics Research Institute (EERI) 3 Society for Computational Economics - SCE 3 Society for Economic Dynamics - SED 3 Center for Economic Research <Tilburg> 2 Center for Migration and Development Studies, Woodrow Wilson School of Public and International Affairs 2 Centre for the Study of African Economies (CSAE), Department of Economics 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Boston University 2 Department of Economics, Oxford University 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Facultat d'Economia i Empresa, Universitat de Barcelona 2 Graduate School of Economics, Hitotsubashi University 2 IPSOS 2 Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne 2 London Economics 2 Poverty Research Unit, University of Sussex 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1
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Published in...
All
Journal of retailing and consumer services 41 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 European journal of operational research : EJOR 20 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 SpringerLink / Bücher 19 Working paper / National Bureau of Economic Research, Inc. 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 CESifo working papers 16 IZA Discussion Papers 16 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of targeting, measurement and analysis for marketing 15 CEPR Discussion Papers 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 European journal of marketing : EJM 13 Journal of banking & finance 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 Gabler Edition Wissenschaft 12 Journal of financial economics 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 Discussion papers / CEPR 11 International journal of consumer studies 11 International journal of industrial organization 11 International journal of production research 11 International journal of retail & distribution management 11
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Source
All
ECONIS (ZBW) 3,685 RePEc 177 EconStor 55 Other ZBW resources 10 BASE 4
Showing 841 - 850 of 3,931
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The Competition in the Automotive Market in Romania. The Premium Segment
Mihaela, Mosora; Mosora, Cosmin - 2017
The automotive market is extremely important in an economy because there are a high number of industries working for the automotive market. This article presents the features of the car market, defines the relevant market and examine the competition in the premium segment of the car market in...
Persistent link: https://www.econbiz.de/10014123445
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Antitrust in Zero-Price Markets : Foundations
Newman, John M. - 2017
“Zero-price markets,” wherein firms set the price of their goods or services at $0, have exploded in quantity and variety. Creative content, software, search functions, social media platforms, mobile applications, travel booking, navigation and mapping systems, and myriad other products are...
Persistent link: https://www.econbiz.de/10014143437
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Segmenting Two-Sided Markets
Banerjee, Siddhartha - 2017
Recent years have witnessed the rise of many successful e-commerce marketplaces like the Amazon marketplace, Uber, AirBnB, and Upwork, where a central platform mediates economic transactions between buyers and sellers. A common feature of many of these two-sided marketplaces is that the platform...
Persistent link: https://www.econbiz.de/10012962760
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Market Segmentation Factors and Marketing Strategies in Flower and Garden Plants Business : A Case of Ongkharak District, Thailand
Ghijaghan, Sangtawan - 2017
Small scale business has never played an important role in the economy as it is today. This study, therefore, aims to investigate small business enterprise with emphasis on flowers and garden plants. Specifically, it intends to identify market segmentation factors and practical small business...
Persistent link: https://www.econbiz.de/10012965959
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Clustering and Curve Fitting by Line Segments
Vinod, Hrishikesh D. - 2017
Nonlinear nonparametric statistics (NNS) algorithm offers new tools for curve fitting. A relationship between k-means clustering and NNS regression points is explored with graphics showing a perfect fit in the limit. The goal of this paper is to demonstrate NNS as a form of unsupervised...
Persistent link: https://www.econbiz.de/10012967640
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Strategic Fragmented Markets
Babus, Ana - 2017
We study the determinants of asset market fragmentation. We develop a model of market formation with strategic investors that have heterogeneous valuations for an asset. Investors choose a dealer with whom to trade considering their price impact and the liquidity provided by the dealer....
Persistent link: https://www.econbiz.de/10012967733
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Return Predictability and the Real Options Value of Segments
Rao, Pingui - 2017
The real options theory suggests that firm value should include the value of real options, i.e., a firm has the option to expand a more profitable business and the option to liquidate assets of a less profitable business. For a diversified firm, each segment has similar options. Applying the...
Persistent link: https://www.econbiz.de/10012968015
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Delegating Pricing Power to Customers : Pay What You Want or Name Your Own Price?
Krämer, Marius-Florentin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10012971780
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Ensemble-Based Segmentation in the Perception of Multiple Feature Conjunctions
Utochkin, Igor - 2017
Although objects around us vary in a number of continuous dimensions (color, size, orientation, etc.), we tend to perceive the objects using more discrete, categorical descriptions. For example, in the variety of colors and shapes on a bush, we can see a set of berries and a set of leaves....
Persistent link: https://www.econbiz.de/10012946806
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Zakat, Persistence of Poverty and Structural-Incidental Segmented Approach : A Survey of Literature
Al Haq, M. Ashraf - 2017
becomes part of a national strategy of development with interventions focused on target groups, segmented into incidental and … structural pool. This paper provides a survey of the pertinent literature, with a special focus on a segmented approach that …
Persistent link: https://www.econbiz.de/10012948233
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