The large retail chains represent the main distribution channel for wine sales in Italy. Retailers, therefore, define the wine supply of their points-of-sale based on their own commercial strategies, taking into account evolving consumer demand, producer characteristics, and product types. Wine...

In theory, under the premise of freedom of will, insurers in Belgium are permitted to employ artificial intelligence (‘AI’) and big data analytics for segmentation purposes, enabling them to determine the ‘claims probability’ (i.e., the likelihood and severity of potential claims) for...

Customer lifetime value (LTV) models have long been used to focus direct marketing campaigns by allocating resources to those customers who are deemed to offer the most value to the company. Traditionally, customers are rank-ordered by their lifetime value and more marketing resources are...

To operate successfully in this credit card industry, various kinds of credit cards are offered to distinct user groups. This empirical study is conducted in Malaysia, and it examines the features of different types of credit card available. By using descriptive and one-way ANOVA test, this...