Lee, Sung-Hoon; Kim, Sae-Rom - In: Global Business & Finance Review (GBFR) 29 (2024) 5, pp. 187-201
app to attract and retain users. Therefore, we adopted the Self-Determination Theory to examine the effects of intrinsic … need to encourage users to use K-FDA services more proactively. Research limitations/implications: According to self-determination … theory, an individual's autonomy can be dis-tinguished into various stages ranging. Differences in perceived value and …