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~isPartOf:"International journal of sports marketing & sponsorship"
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International journal of sports marketing & sponsorship
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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