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Anthropomorphism 1 Artificial intelligence 1 Beziehungsmarketing 1 Consumer behaviour 1 Konsumentenverhalten 1 Künstliche Intelligenz 1 Relationship marketing 1 artificial intelligence 1 consumer object relationship 1 self-extension theory 1 smart products 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Belk, Russell W. 1 Jordan, Werner 1 Ortner, Melanie 1 Schweitzer, Fiona Maria 1
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Journal of marketing management : JMM ; journal of the Academy of Marketing 1
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ECONIS (ZBW) 1
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Servant, friend or master? : the relationships users build with voice-controlled smart devices
Schweitzer, Fiona Maria; Belk, Russell W.; Jordan, Werner; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 693-715
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