Jürgensmeier, Lukas; Bischoff, Jan; Skiera, Bernd - In: International Marketing Review 41 (2024) 5, pp. 1118-1132
Purpose Large digital platforms face intense scrutiny over self-preferencing, which involves a platform provider … empirically, that self-preferencing can also occur through other dimensions of vertical integration – namely, retailing and … leading marketplaces vertically integrate all three dimensions, implying ample opportunities for self-preferencing. Across …