Search Results - subject:"semantic differential"

An innovative approach to support interests' alignment in the context of transport management using semantic differential

Shpak, Nestor; Dvulit, Zoriana; Maznyk, Liana; Sroka, … - In: Journal of entrepreneurship, management and innovation … 18 (2022) 3, pp. 107-134

Persistent link: https://www.econbiz.de/10013349461

The use of semantic differential in function of measuring image of the company

Đokić, Ines - In: Economic analysis : EA 50 (2017) 1/2, pp. 50-61

Persistent link: https://www.econbiz.de/10012062356

Advertising brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics

Duduciuc, Alina - In: Studies and scientific researches / Faculty of Economic … 21 (2015), pp. 112-119

Persistent link: https://www.econbiz.de/10011800194

Osgood's semantic differential: a review of the Romanian social sciences literature

Strunga, Alexandru-Constantin - In: Social Sciences and Education Research Review 1 (2014) 2, pp. 22-28

Starting from 1957, with the seminal book of Osgood, Suci and Tannenbaum's â€˜Measurement of Meaning', the semantic … differential rapidly developed as a complex and subtle research instrument used for measuring social sentiments and attitudes with … profound consequences for the social sciences research methodology. The aim of this paper is to analyze how the semantic …

Persistent link: https://www.econbiz.de/10011130038

L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure

Audrezet, Alice - Université Paris-Dauphine (Paris IX) - 2014

Literature on methodology reveals a serious problem related to the use of semantic differential scales to measure … properties that match those of semantic differential scales; however, in contrast to semantic differential scales, the ESG is …

Persistent link: https://www.econbiz.de/10011082491

Specific Features of the Study of Consumer Behaviour in the Students Catering Market

Malinka Oksana Ya.; Ustenko Andrij O.; Hevka Nataliya I. - In: Business Inform (2014) 1, pp. 148-153

method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students …

Persistent link: https://www.econbiz.de/10010747425

ОСОБЕННОСТИ ИССЛЕДОВАНИЯ ПОВЕДЕНИЯ ПОТРЕБИТЕЛЕЙ НА РЫНКЕ ЗАВЕДЕНИЙ ПИТАНИЯ СТУДЕНТОВ

ЯРОСЛАВОВНА, МАЛИНКА ОКСАНА; … - In: Бизнес Информ (2014) 3, pp. 148-153

Осуществлено исследование потребителей на рынке заведений питания студентов на основе метода кластерного анализа, являющегося многомерной статистической...

Persistent link: https://www.econbiz.de/10011248889

A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA

BOSHNAKOV, Petyo; MARINOV, Georgi - In: CrossCultural Management Journal (2013) 29, pp. 4-9

We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers …

Persistent link: https://www.econbiz.de/10010764474

A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA

BOSHNAKOV, Petyo; MARINOV, Georgi - In: CrossCultural Management Journal (2013) 4, pp. 5-10

We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers …

Persistent link: https://www.econbiz.de/10010774717

European Wine Policy and Perceptions of Moravian Winemakers: Theoretical Background with an Empirical Study

Korab, Petr Korab (Petr Koráb) - Provozně ekonomická fakulta, Mendelova Univerzita v Brnĕ - 2012

. Methodological triangulation consisting of non-structured interview and semantic differential was chosen. Field research was carried …

Persistent link: https://www.econbiz.de/10010639461