Purpose The purpose of this study is to evaluate a bidimensional tool to measure overall service satisfaction: the evaluative space grid (GRID scale). The GRID scale provides a common measure for both positivity and negativity through 25 grid cells. The authors propose to use the GRID scale as...

Purpose – The purpose of this study is twofold: expand the body of empirical knowledge of consumer luxury brand perceptions by using the Brand Luxury Index (BLI) scale to compare and contrast young female consumers’ luxury perceptions for a luxury brand and counterfeits of that brand, and...

This paper presents the results of an experimental study comparing itemized rating scales and continuous rating scales. Three dimensions, and one particular construct (brand attitude) served as the basis of the comparisons of multi-item applications of the two response formats: reliability...

Measurement is a fundamental issue in management research. However, traditional scale development methods have the drawback of mixing researchers' bias with the scale design. Based on Ding et al.'s (2007) exploratory work, a new way to develop semantic differential measurement scales is proposed...