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  • Search: subject:"semantic mapping of words"
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Behavioral economics 1 Scientific method 1 Social Marketing 1 Social marketing 1 Social norm 1 Soziale Norm 1 Verhaltensökonomik 1 Viral marketing 1 Virales Marketing 1 Wissenschaftliche Methode 1 behavioral economics 1 nudge 1 semantic mapping of words 1 social norms 1 word association method 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ceschi, Andrea 1 Dorofeeva, Ksenia 1 Sartori, Ricardo 1
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Journal of international business and economics : JIBE 1
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ECONIS (ZBW) 1
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An empirical approach for the development of nudges, how word associations and network analysis help to detect priming words
Sartori, Ricardo; Dorofeeva, Ksenia; Ceschi, Andrea - In: Journal of international business and economics : JIBE 13 (2013) 2, pp. 77-82
Persistent link: https://www.econbiz.de/10009789570
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