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Search: subject:"semantic memory"
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aging
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autobiographical memory
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brand names
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episodic memory
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Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers
Thoma, Dieter
;
Wechsler, Julia
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1384-1392
study, therefore, explores how cognitive aging affects the links between the recall of brand names from
semantic
memory
and …
Persistent link: https://www.econbiz.de/10012619012
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