van Rekom, van Rekom, J.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2002
Means-end relations are generally assumed to be hierarchical, and, by implication, asymmetrical. That is, if A is a means to achieve B, B is not at the same time also a means to achieve A. Literature casting doubt on this directedness of means-end relations is reviewed, and the hypothesis of...
