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~person:"Steinmann, Sascha"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Contact Functions
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Contact Importance
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Customer Contacts
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Customer service
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Distribution channel
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Einzelhandel
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Konsumentenverhalten
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Kundenservice
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Multichannel Retailing
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Multidimensional Contact Sequence
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Relationship marketing
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Retail trade
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Sequence Alignment
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Vertriebsweg
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Steinmann, Sascha
Mau, Gunnar
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Schramm-Klein, Hanna
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Marketing : ZFP ; journal of research and management
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An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
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