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Simulation of the New Product Development Process for Performance Improvement
Bhuiyan, Nadia
;
Gerwin, Donald
;
Thomson, Vince
- In:
Management Science
50
(
2004
)
12
,
pp. 1690-1703
, while a type of
sequential
engineering
(SE), different than the Üover-the-wallÝ approach, should be used under high …
Persistent link: https://www.econbiz.de/10009208998
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