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Behavioural intention 1 Big event 1 Consumer behaviour 1 Customer satisfaction 1 Dienstleistungsqualität 1 Großveranstaltung 1 Holiday behaviour 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Service quality 1 Service-Dominant Logic 1 Service-dominant logic 1 Urlaubsverhalten 1 experience 1 festivalscape 1 satisfaction 1 sequential regression analysis 1 service ecosystems 1 service-dominant logic 1
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Carrubbo, Luca 1 Santovito, Savino 1 Sarno, Debora 1 Troisi, Orlando 1
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Marketing theory 1
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Evaluating festival attributes adopting S-D logic : the mediating role of visitor experience and visitor satisfaction
Troisi, Orlando; Santovito, Savino; Carrubbo, Luca; … - In: Marketing theory 19 (2019) 1, pp. 85-102
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