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Consumer behaviour 1 Corporate Social Responsibility 1 Corporate reputation 1 Corporate social responsibility 1 Crisis management 1 Firmenimage 1 Konsumentenverhalten 1 Krisenmanagement 1 Public relations 1 consumer-brand identification 1 consumers’ reactions to a crisis 1 corporate crisis communication 1 corporate response strategies 1 shared defining attributes 1 Öffentlichkeitsarbeit 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ma, Liang 1
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International journal of business communication : IJBC ; a publication of the Association of Business Communication 1
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ECONIS (ZBW) 1
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How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104
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