effectiveness to trust and shared values, and test the proposition that the effectiveness of the UK's military supply network (SN …) will reflect the extent of the shared values within that network. Design/methodology/approach – Using a three unit case … study, the extent of the shared values is tested using a computer aided text analysis technique and an amended version of …

Shared values can have a significant influence in motivating channel members to achieve channel objectives. However …, limited research examines the role of shared values in influencing channel outcomes and important questions on the role of … shared values in channel relationships remain unanswered. Using social influence theory, this study develops a conceptual …