This study examines the impact of primary-school closures during the 1918 Pandemic in Sweden on mortality and long-term outcomes of school children. Using the universe of death certificates from 1914-1920 and newly-collected data on school closures across 2,100 districts, we conduct...

This study examines the impact of primary-school closures during the 1918 Pandemic in Sweden on mortality and long-term outcomes of school children. Using the universe of death certificates from 1914-1920 and newly-collected data on school closures across 2,100 districts, we conduct...

For promotional planning and market segmentation it is important to understand the short-run and long-run effects of the marketing mix on category and brand sales. In this paper we put forward a sales response model to explain the differences in short-run and long-run effects of promotions on...

For promotional planning and market segmentation it is important to understand the short-run and long-run effects of the marketing mix on category and brand sales. In this paper we put forward a sales response model to explain the differences in short-run and long-run effects of promotions on...