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Search: subject:"signal consistency"
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What reduces product uncertainty in live streaming e-commerce? : from a
signal
consistency
perspective
Chen, Xiayu
;
Shen, Junya
;
Wei, Shaobo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364505
Saved in:
2
Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers
Nguyen, Mai T. T.
;
Barrett, Nigel J.
;
Nguyen, Tho D.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10010382575
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