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~subject:"signaling theory"
~subject:"Product quality"
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signaling theory
Product quality
signaling
3
Advertising
2
Ankündigungseffekt
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Announcement effect
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Börsenkurs
2
Consumer behaviour
2
Firm value
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Konsumentenverhalten
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Signalling
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Ideology
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Beck, Joshua T.
1
Bhagwat, Yashoda
1
Bijmolt, Tammo H. A.
1
Biraglia, Alessandro
1
Chase, Kevin S.
1
Fuchs, Christoph
1
Maira, Elisa
1
Murtha, Brian
1
Peng, Chenming
1
Puntoni, Stefano
1
Völckner, Franziska
1
Warren, Nooshin L.
1
Watson, George F., IV.
1
Zhao, Hong
1
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Journal of marketing
International journal of industrial organization
19
Strategic management journal
7
Entrepreneurship theory and practice : ET&P
6
Games and economic behavior
6
Journal of business research : JBR
6
Journal of economics & management strategy : JEMS
6
American journal of agricultural economics
5
Business & society
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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Economics letters
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The Rand journal of economics
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Discussion paper / Tinbergen Institute
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Economic modelling
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European economic review : EER
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European journal of operational research : EJOR
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Human resource management
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Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of institutional and theoretical economics : JITE
4
Journal of wine economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics letters
3
CESifo Working Paper Series
3
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Discussion papers / Governance and the Efficiency of Economic Systems
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Emerging markets, finance and trade : EMFT
3
Freiberger Arbeitspapiere
3
Group & organization management : an international journal
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International journal of economics and finance
3
Journal of Risk and Financial Management
3
Journal of economic behavior & organization : JEBO
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Journal of economic theory
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ECONIS (ZBW)
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Corporate sociopolitical activism and firm value
Bhagwat, Yashoda
;
Warren, Nooshin L.
;
Beck, Joshua T.
; …
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
Saved in:
3
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
Selling to barricaded buyers
Chase, Kevin S.
;
Murtha, Brian
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 2-20
Persistent link: https://www.econbiz.de/10012176228
Saved in:
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