This study investigates how entrepreneurial orientation (EO) influences firm performance, focusing on both environmental and financial performance. Drawing on the resource-based view (RBV) and knowledge-based view (KBV), the study develops an integrative framework in which green product and...

Strategic alliances have assumed a pivotal role in the growth and competitiveness of organisations, especially in contexts of rapid technological change and high environmental complexity. Drawing on the Dynamic Capabilities View (DCV), this study aims to analyse the impact of strategic alliance...

This study advances the theoretical and practical understanding of meaning-driven innovation by proposing a modified design thinking (DT) framework grounded in hermeneutic principles. Unlike conventional DT approaches that prioritize user needs and problem-solving, this research reframes...

As consumer behavior in circular supply chains becomes increasingly critical for sustainability, a deeper understanding of the mechanisms driving end-of-life (EOL) product return decisions is necessary. This study investigates how consumer-level open innovation influences EOL product return...

The discrepancy between platform positioning and user needs, termed positioning deviation, is a critical determinant of user churn and potential platform failure. Platform service innovation can be potential remedy to correct positioning deviation. As such, understanding the mechanisms and...

Frugal Innovation (FI) offers cost-effective, value-creating solutions that are especially relevant for Micro, Small, and Medium Enterprises (MSMEs) operating under significant resource constraints. Despite the growing interest in FI, micro-entrepreneurs (micropreneurs) often lack a clear,...