Despite of the increasing importance and the high frequency of the action of recommending websites, marketing has not specified reasons for which a person recommends a website more than others, and the determinants of this behavior. Based on an interdisciplinary literature including Marketing,...

Cette étude développe et teste empiriquement un modèle afin d'étudier la décision de publier des informations financières et comptables par les entreprises françaises à travers le Web. En premier temps, nous allons proposer une revue de la littérature qui a été faite dans ce domaine....

Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...

Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As Internet and web sites become more important, we pay close attention to research on consumer behavior on the web. Therefore, attitude toward the web site is gaining parallel status...

L'objet de cet article est de présenter une échelle de mesure de la qualité perçue des sites Web marchands dans le secteur de la distribution. Après une revue approfondie de la littérature sur cette problématique, deux études sont présentées. La première est de nature qualitative Elle...

Web retailing is expected to grow at aggressive rates in future years. One of the most important factors that is slowing down this growth is the lack of trust of potential customers. So, as transactions through the internet develop and mature, success will largely be dependent on gaining...