Search Results - subject:"situated cognition"

Adapting sense of presence to product uncertainties in crafting augmented reality enhanced experiences

Fan, Hua; Xu, Yimeng; Xiang, Diandian; Ge, Mengqi - 2025

Persistent link: https://www.econbiz.de/10015375436

Entrepreneurial cognition of the business model construct : a mixed methods study of STEM and non-STEM entrepreneurs

Kaffka, Gabi Anja; Singaram, Raja; Groen, Aard J.; … - In: Journal of small business strategy 31 (2021) 3, pp. 148-163

Persistent link: https://www.econbiz.de/10012620798

The making of marketing decisions in modern marketing environments

Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 162 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014299365

Light bulb moments : where do student entrepreneurs get their ideas

Neill, Stern; Bieraugel, Mark - In: Journal of marketing education : JME 45 (2023) 3, pp. 268-277

Persistent link: https://www.econbiz.de/10014580254

Ambient temperature in online service environments

Orth, Ulrich R.; Spielmann, Nathalie; Meyer, Caroline - In: Journal of service research 26 (2023) 2, pp. 155-172

Persistent link: https://www.econbiz.de/10014246202

"Yes, I know you" : the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction

Shen, Yung-Cheng; Lin, Heng-Yu; Chou, Cindy Yunhsin; … - In: Journal of service theory and practice 32 (2022) 5, pp. 620-639

Persistent link: https://www.econbiz.de/10013349361

Novelty as opportunity and risk : a situated cognition analysis of psychological control and novelty seeking

Min, Bora; Schwarz, Norbert - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 425-444

Persistent link: https://www.econbiz.de/10013330834

When festitivity meets heritage site : co-developed experience through the lens of situated cognition

Wen, Huijun; Wong, IpKin Anthony; Fan, Yulan; Leong, … - In: Journal of travel and tourism marketing 39 (2022) 5, pp. 516-533

Persistent link: https://www.econbiz.de/10013483075

Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers

Ho Xuan Huong; Nguyen Dong Phong; Cheng, Julian Ming Sung; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209707

Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspective

Lui, Tsz-Wai; Goel, Lakshmi - In: Journal of Hospitality and Tourism Technology 13 (2022) 3, pp. 441-460

/methodology/approach This study adopts situated cognition theory to empirically test the effect of the awareness of contextual variables (social …/value This result advances the theoretical understanding on the significance of learning context by applying situated cognition …

Persistent link: https://www.econbiz.de/10014874102