Search Results - subject:"slogans"

Reading multimodal texts : the analysis of the influence of colors on the interpretation of tourism slogans by Polish students

Hardukiewicz-Chojnowska, Joanna; Pol, Anna - In: European research studies 24 (2021) 4B, pp. 901-913

Persistent link: https://www.econbiz.de/10012806230

Looking for the best slogan : an analysis of the slogans of the 2016 Romanian parliamentaey campaign

Amălăncei, Brînduşa-Mariana; Cîrtiţă-Buzoianu, … - In: Studies and scientific researches / Faculty of Economic … 26 (2017), pp. 6-14

Persistent link: https://www.econbiz.de/10011810637

Destination brand positioning slogans ? towards the development of a set of accountability criteria

Pike, Steven D. - 2004

destination brand positioning slogans, which represent the interface between brand identity and brand image. Brand positioning is … features. Based on a review of the brand positioning literature and an examination of destination slogans used in the USA …

Persistent link: https://www.econbiz.de/10009483540

Destination brand positioning slogans - towards the development of a set of accountability criteria

Pike, Steven - 2004

Persistent link: https://www.econbiz.de/10009448505

L'image des banques selon le concept de personnalité de la marque, la mémorisation des slogans et la perception d'un élément de l'identité visuelle: la couleur.

Paviot, Geneviève - Laboratoire Orlénais de Gestion (LOG), Faculté de … - 2001

déterminer la personnalité des banques auprès d’un tel public, la mémorisation des slogans bancaires et la couleur qui illustre …

Persistent link: https://www.econbiz.de/10008500765