Wagner, Ulrik; Persson, H. Thomas R.; Overbye, Marie - In: Sport, Business and Management: An International Journal 7 (2017) 4, pp. 426-443
Purpose The purpose of this paper is to investigate firms’ reasons and motives for becoming sponsors and how they benefit from this networking engagement by exploring sponsorship networks associated with two Danish team sport clubs – a Premier League football club and a second-division...