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Search: subject:"social apps"
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Mobile Anwendung
5
Mobile application
5
Consumer behaviour
4
Konsumentenverhalten
4
Mobile communications
3
Mobilkommunikation
3
Social Web
3
Social web
3
Internet marketing
2
Mobile social apps
2
Online-Marketing
2
Social network
2
Soziales Netzwerk
2
Structural equation model
2
Strukturgleichungsmodell
2
Viral marketing
2
Virales Marketing
2
mobile social apps
2
Addiction
1
Bayesian estimation
1
Beziehungsmarketing
1
Complement
1
Customer integration
1
Customer satisfaction
1
Digitale Dienste
1
Herd behavior
1
Herdenverhalten
1
Herding
1
IT and health impact
1
Innovation adoption
1
Innovationsakzeptanz
1
Interdependence effects
1
Kundenintegration
1
Kundenzufriedenheit
1
Markov chain
1
Markov-Kette
1
Mobile phone
1
Mobiltelefon
1
Network economics
1
Network externalities
1
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4
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
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Hong, Hong
2
Cao, Mukun
1
Farrukh, Muhammad
1
Han, Sang Pil
1
Khan, Sher Zaman
1
Kwon, Hyeokkoo Eric
1
Lee, Clarence
1
Ofek, Elie
1
Oh, Wonseok
1
So, Hyunji
1
Steenburgh, Thomas J.
1
Waheed, Abdul
1
Wang, Chuang
1
Wang, G. Alan
1
Xu, Di
1
Zameer, Hashim
1
Zheng, Shaochun
1
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Published in...
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Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of networking and virtual organisations : IJNVO
1
Journal of electronic commerce research : JECR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Complement or substitute? : investigating the interdependence effects among mobile
social
apps
Wang, Chuang
;
Zheng, Shaochun
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013327149
Saved in:
2
Understanding the impact of
social
apps
and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Farrukh, Muhammad
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
3
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
4
The effects of network externalities and herding on user satisfaction with mobile
social
apps
Hong, Hong
;
Cao, Mukun
;
Wang, G. Alan
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10011669595
Saved in:
5
An empirical study of mobile social app continuance intention: integrating flow experience and switching costs
Hong, Hong
;
Xu, Di
- In:
International journal of networking and virtual …
17
(
2017
)
4
,
pp. 410-424
Persistent link: https://www.econbiz.de/10011857932
Saved in:
6
Excessive dependence on mobile
social
apps
: a rational addiction perspective
Kwon, Hyeokkoo Eric
;
So, Hyunji
;
Han, Sang Pil
;
Oh, Wonseok
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 919-939
Persistent link: https://www.econbiz.de/10011629907
Saved in:
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