Pham Minh Vuong; Tu Van Binh; Linh Nguyen Khanh Duong - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-17
Social capital, embedded in the networking relationship, is critical for firm performance. SMEs, especially in emerging … business environment. Accordingly, this paper investigates the effect of social capital on innovation, marketing communication … evidence of the benefits of social capital on innovation, marketing communication expenditure, and EO. Specifically, we found …