Search Results - subject:"social customer relationship management"

Providing an innovative model for social customer relationship management : meta synthesis approach

Rostamzadeh, Reza; Bakhnoo, Mohammad; Strielkowski, Wadim; … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Social Customer Relationship Management (SCRM) has revolutionized the interaction between companies and customers …

Persistent link: https://www.econbiz.de/10015073951

Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka

Gurunathasivam, S.; Samarasinghe, G. D.; Kuruppu, G. N. - In: Vidyodaya journal of management : VJM 9 (2023) 2, pp. 109-137

Persistent link: https://www.econbiz.de/10014384055

Social web communication and CRM in the marketing strategies of wine enterprises

Iazzi, Antonio; Trio, Oronzo; Fait, Monica; Iaia, Lea - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 103-116

The aim of the paper is to observe and analyse the contributions made by social media in redefining firm-client relations in the wine sector as a support for CRM systems. After a literature review, in order to define the theoretical framework, the research will provide two stages of analysis:the...

Persistent link: https://www.econbiz.de/10010760510