individual free will, but on its « social function ». This radical statement, however, cannot hide the fact that such function … precisely a social function : consequently, his entire project tends to appear as a mere transformation of the sole …

self-monitoring) and brand-associated variables (i.e., social-function attitudes toward luxury brands and affective …' self-monitoring positively influences social-function attitudes toward luxury brands. Social-function attitudes toward … mediating role between social-function attitudes toward luxury brands and purchase intentions. The article closes with …