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Social marketing
14
Social Marketing
12
Australia
5
Australien
5
Consumer behaviour
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4
Behaviour
2
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2
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Australasian marketing journal
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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ECONIS (ZBW)
14
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1
Increasing parental leave uptake : a systems
social
marketing
approach
Duffy, Sarah
;
Van Esch, Patrick
;
Yousef, Murooj
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
Saved in:
2
The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10012429496
Saved in:
3
Social
marketing
strategies for renewable energy transitions
Eagle, Lynne C.
;
Osmond, Amy
;
McCarthy, Breda
;
Low, David
; …
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
Saved in:
4
Understanding how gamification influences behaviour in
social
marketing
Mitchell, Robert
;
Schuster, Lisa
;
Drennan, Judy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
Saved in:
5
Using agent-based models to design
social
marketing
campaign
Perez-Mujica, Luisa
;
Duncan, Roderick
;
Bossomaier, …
- In:
Australasian marketing journal
22
(
2014
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10010350402
Saved in:
6
Strengthening
social
marketing
research : harnessing “insight” through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
7
Gender-role stereotypes in integrated
social
marketing
communication : influence on attitudes towards the ad
Robertson, Kirsten
;
Davidson, Jessica
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 168-175
Persistent link: https://www.econbiz.de/10010125788
Saved in:
8
Special section: 2009 International Nonprofit and
Social
Marketing
Conference best papers
In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 41-75
Persistent link: https://www.econbiz.de/10008908966
Saved in:
9
A systematic review of stakeholder involvement in
social
marketing
interventions
Buyucek, Nuray
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
; …
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 8-19
Persistent link: https://www.econbiz.de/10011484607
Saved in:
10
Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie
;
Dolnicar, Sara
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
Saved in:
1
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