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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Social Marketing
6
Social marketing
6
Advertising effects
5
Werbewirkung
5
Advertising
3
Advertising planning
3
Werbeplanung
3
Werbung
3
Cause-Related Marketing
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Cause-related marketing
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Children
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Consumer behaviour
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Eating habit
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Environmental consciousness
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Ernährungsverhalten
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Frauen
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Geschichte
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History
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Interactive media
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Interaktive Medien
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Internet marketing
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Kinder
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Learning psychology
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Online-Marketing
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Psychology of advertising
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Umweltbewusstsein
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company-cause fit
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social cause advertising
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user-generated content
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Chang, Chun-tuan
1
Charry, Karine M.
1
Cheong, Yunjae
1
Demoulin, Nathalie T. M.
1
Folse, Judith Anne Garretson
1
Hill, Ronald Paul
1
Hove, Thomas
1
Jeong, Hyun Ju
1
Kim, Kihan
1
Kim, Mikyoung
1
Lim, Joon Soo
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Moran, Nora
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Moulard, Julie Guidry
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Paek, Hye-jin
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Raggio, Randle D.
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International journal of advertising : the quarterly review of marketing communications
Journal of Social Marketing
107
Journal of social marketing : JSOCM
45
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of nonprofit & public sector marketing
36
World Bank Other Operational Studies
35
Health marketing quarterly
33
Journal of marketing management : MM
32
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
European Journal of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
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ECONIS (ZBW)
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1
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
2
Psychological ownership : a
social
marketing
advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
3
Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Charry, Karine M.
;
Demoulin, Nathalie T. M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 773-794
Persistent link: https://www.econbiz.de/10009674966
Saved in:
4
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
5
Social
marketing
meets interactive media : lossons for the advertising community
Hill, Ronald Paul
;
Moran, Nora
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 815-838
Persistent link: https://www.econbiz.de/10009426411
Saved in:
6
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
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