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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Internet marketing
65
Online-Marketing
65
Advertising effects
41
Werbewirkung
41
Social Web
38
Social web
38
Consumer behaviour
37
Konsumentenverhalten
37
Advertising
33
Werbung
33
Viral marketing
26
Virales Marketing
26
Brand management
12
Markenführung
12
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10
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Markenartikel
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Children
8
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advertising
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Online-Handel
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Psychology of advertising
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social media
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Digitale Medien
5
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4
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4
Datenschutz
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4
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Smit, Edith G.
6
Bernritter, Stefan F.
4
Chu, Shu-Chuan
4
Rozendaal, Esther
4
Voorveld, Hilde
4
Choi, Sejung Marina
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Araujo, Theo
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Dahlén, Micael
2
Ham, Chang-Dae
2
Hove, Thomas
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Juran
2
Kim, Mikyoung
2
Knoll, Johannes
2
Lee, Mira
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pelsmacker, Patrick de
2
Rauwers, Fabiënne
2
Song, Ji Hee
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Vandeberg, Lisa
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Yoo, Chan Yun
2
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Baek, Tae Hyun
1
Baxter, Stacey M.
1
Bernard, Françoise
1
Bhandari, Manu
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
573
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
143
Journal of management information systems : JMIS
140
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Springer eBook Collection
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
105
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
97
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
Journal of marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
Cogent business & management
78
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of e-business research : an official publication of the Information Resources Management Association
74
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ECONIS (ZBW)
85
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1
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
2
Advertising in
social
media
: a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
3
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
4
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
5
When brand-related UGC induces effectiveness on
social
media
: the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
6
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
9
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
10
Identifying the factors that influence eWOM in SNSs : the case of Chile
Farías, Pablo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10011859131
Saved in:
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