Sutherland, Karen - 2024 - Second edition
Section 1 Social Media Strategy Development -- Chapter 1 Introduction -- Chapter 2. Social Media Strategy Development … -- Chapter 5. The Foundational Components of Strategy -- Chapter 6. Stop Selling, Start Helping -- Chapter 7. Social Media … Monitoring Measurement Analysis and Big Data -- Chapter 8: Social Media Scheduling and Account Management Platforms -- Section 2 …