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~subject:"USA"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
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USA
Social Web
39
Social web
39
United States
8
Business model
7
Geschäftsmodell
7
Internet usage
6
Internetnutzung
6
Organisatorischer Wandel
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8
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Albarran, Alan B.
1
Bodoky, Tamas
1
Chan-Olmsted, Sylvia M.
1
Cho, Moonhee
1
Friedrichsen, Mike
1
Ganahl, Richard
1
Ha, Louisa
1
Hu, Xiao
1
Krumsvik, Arne H.
1
Moellinger, Terry
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Pardo, Alejandro
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Handbook of social media management : value chain and business models in changing media markets
Journal of advertising research
32
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Working paper
5
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ECONIS (ZBW)
8
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1
Digital Hollywood : how Internet and
social
media
are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
2
Social
media
in companies : integrated approach for a
social
media
strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
3
Traditional media companies in the US and
social
media
: what's the strategy?
Albarran, Alan B.
;
Moellinger, Terry
- In:
Handbook of social media management : value chain and …
,
(pp. 9-24)
.
2013
Persistent link: https://www.econbiz.de/10009762901
Saved in:
4
The
social
media
war : is Google+ the David to Facebook's Goliath?
Ganahl, Richard
- In:
Handbook of social media management : value chain and …
,
(pp. 513-531)
.
2013
Persistent link: https://www.econbiz.de/10009763153
Saved in:
5
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
6
Social
media
involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
7
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
Saved in:
8
Towards a typology of strategies for user involvement
Krumsvik, Arne H.
- In:
Handbook of social media management : value chain and …
,
(pp. 657-670)
.
2013
Persistent link: https://www.econbiz.de/10009763874
Saved in:
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