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~isPartOf:"Internet advertising : theory and research"
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Internet marketing
16
Online-Marketing
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United States
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Ball, Jennifer G.
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Internet advertising : theory and research
Journal of advertising research
32
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Working paper
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ECONIS (ZBW)
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The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
2
Internet advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
3
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
4
Advertising hate on the Internet
Waltman, Michael S.
;
Haas, John W.
- In:
Internet advertising : theory and research
,
(pp. 397-426)
.
2007
Persistent link: https://www.econbiz.de/10003530920
Saved in:
5
From spam to stern : advertising law and the Internet
Davidson, Sandra
- In:
Internet advertising : theory and research
,
(pp. 427-471)
.
2007
Persistent link: https://www.econbiz.de/10003530926
Saved in:
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