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~subject:"USA"
~isPartOf:"Internet advertising : theory and research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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USA
Social Web
38
Social web
38
Internet marketing
35
Online-Marketing
35
Market research
21
Marktforschung
21
Consumer behaviour
14
Konsumentenverhalten
14
Internet
11
United States
11
Web 2.0 technologies
10
Web 2.0-Technologien
10
Advertising effects
5
Brand management
5
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5
Marketingmanagement
5
Media usage
5
Mediennutzung
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Social network
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Soziales Netzwerk
5
Viral marketing
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Virales Marketing
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Werbewirkung
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Advertising
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Interactive media
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social media
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Almaraz, Isidoro Arroyo
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Arthur, Jeannie
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Ball, Jennifer G.
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Ben-Ur, Joseph
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Davidson, Sandra
1
De Ruyck, Tom
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Díaz-Martín, Ana M.
1
Haas, John W.
1
Hall, Mike
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Hardey, Mariann
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Mai, Enping
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Mamic, Lilia Ivana
1
Menéndez-Benito, Héctor D.
1
Morioka, Emma
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Neeley, Sabrina M.
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Okazaki, Shintaro
1
Rozano, Mercedes
1
Stout, Patricia A.
1
Thorson, Kjerstin
1
Troch, Thomas
1
Villegas, Jorge
1
Waltman, Michael S.
1
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Internet advertising : theory and research
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of advertising research
32
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Working paper
5
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ECONIS (ZBW)
11
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1
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
2
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
3
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
4
How the larger corporations engage with stakeholders through Twitter
Mamic, Lilia Ivana
;
Almaraz, Isidoro Arroyo
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 851-872
Persistent link: https://www.econbiz.de/10010230200
Saved in:
5
New visions : capturing digital data and market research
Hardey, Mariann
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10009535023
Saved in:
6
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
7
The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
8
Internet advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
9
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
10
Advertising hate on the Internet
Waltman, Michael S.
;
Haas, John W.
- In:
Internet advertising : theory and research
,
(pp. 397-426)
.
2007
Persistent link: https://www.econbiz.de/10003530920
Saved in:
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