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~subject:"USA"
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Jansen, Bernard J.
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Decision support systems : DSS ; the international journal
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International journal of electronic business
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ECONIS (ZBW)
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The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
2
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
Saved in:
3
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
4
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
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