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USA
Social Web
19,816
Social web
19,812
Online-Marketing
12,352
Internet marketing
12,261
Consumer behaviour
6,560
Konsumentenverhalten
6,560
Electronic Commerce
3,048
E-commerce
2,898
Viral marketing
2,743
Virales Marketing
2,742
Online retailing
2,528
Online-Handel
2,528
Beziehungsmarketing
2,499
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2,498
Soziales Netzwerk
2,434
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2,260
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2,201
Brand management
2,193
Werbewirkung
2,126
Advertising effects
2,124
Internet
2,081
social media
2,029
Social media
1,924
Advertising
1,797
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1,795
Web 2.0 technologies
1,731
Web 2.0-Technologien
1,730
Digitalisierung
1,636
Digitization
1,574
Marketingmanagement
1,325
Marketing management
1,312
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1,236
Brand image
1,231
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1,133
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1,110
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1,067
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1,006
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1,004
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Gentzkow, Matthew Aaron
9
Goldfarb, Avi
9
Tucker, Catherine
8
Allcott, Hunt
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Bailey, Michael
6
Cao, Ruiqing
6
Braghieri, Luca
5
Choi, Yung Kyun
5
Pentina, Iryna
5
Bachmann, Ruediger
4
Cuevas, Ruben
4
Ehrlich, Gabriel
4
Fesenmaier, Daniel R.
4
Jansen, Bernard J.
4
Liberini, Federica
4
Makarin, Alexey
4
Men, Linjuan Rita
4
Redoano, Michela
4
Russo, Antonio
4
Ruzic, Dimitrije
4
Tussyadiah, Iis P.
4
Yoon, Sukki
4
Banerjee, Abhijit V.
3
Bart, Yakov
3
Bianchi, Francesco
3
Bright, Laura F.
3
Chaffey, Dave
3
Crotts, John C.
3
Cuevas, Angel
3
Dong, Yi
3
Drezner, Daniel W.
3
Duflo, Esther
3
Eichmeyer, Sarah
3
Greenstein, Shane M.
3
Grottke, Michael
3
Hotho, Andreas
3
Kang, Myunghwa
3
Knoll, Julian
3
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National Bureau of Economic Research
10
IGI Global
9
American Marketing Association
1
Droemer Verlag
1
Information Resources Management Association
1
Oxford University Press
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Journal of advertising research
32
Working paper / National Bureau of Economic Research, Inc.
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel and tourism marketing
10
NBER working paper series
10
Information systems research : ISR
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Psychology & marketing
7
Business horizons
6
CESifo working papers
6
Discussion paper / Centre for Economic Policy Research
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of networking and virtual organisations : IJNVO
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Working paper
5
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ECONIS (ZBW)
1,009
USB Cologne (EcoSocSci)
1
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1001
Branding @ the digital age
Meyers, Herbert M.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001596836
Saved in:
1002
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
1003
How to go online with an experience base
Nick, Markus
;
Althoff, Klaus-Dieter
;
Decker, Björn
; …
- In:
Professionelles Wissensmanagement : Erfahrungen und …
,
(pp. 147-158)
.
2001
Persistent link: https://www.econbiz.de/10003488600
Saved in:
1004
Web-based human resources : the technologies and trends that are transforming HR
Walker, Alfred J.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001519182
Saved in:
1005
Aligning the online organisation : with what, how and why?
Burn, Janice
- In:
Business information technology management : …
,
(pp. 197-215)
.
2000
Persistent link: https://www.econbiz.de/10001558440
Saved in:
1006
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
Saved in:
1007
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
1008
How the virtual business library meets the virtual researcher : a case of a customer driven innovation
Lehtonen, Eeva-Liisa
;
Savinen, Teppo
-
1997
Persistent link: https://www.econbiz.de/10000965743
Saved in:
1009
Electronic information systems and user contexts : emerging social science issues
Bikson, Tora K.
-
1981
Persistent link: https://www.econbiz.de/10002303743
Saved in:
1010
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
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