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~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Rohrmeier, Patrick"
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Why customers produce users generated content
Stöckl, Ralph
;
Rohrmeier, Patrick
;
Hess, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 271-287)
.
2008
Persistent link: https://www.econbiz.de/10003652498
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