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~subject:"Beziehungsmarketing"
~subject:"Internet"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Beziehungsmarketing
Internet
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Consumer behaviour
40
Konsumentenverhalten
40
Advertising effects
20
Werbewirkung
20
Brand management
18
Markenführung
18
Viral marketing
18
Virales Marketing
18
Advertising
16
Brand image
15
Markenimage
15
Werbung
14
Relationship marketing
13
Social media
12
E-commerce
11
Electronic Commerce
11
Online retailing
8
Online-Handel
8
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Social network
7
Soziales Netzwerk
7
Distribution channel
5
Social networks
5
Vertriebsweg
5
Customer integration
4
Digitalisierung
4
Digitization
4
Fernsehwerbung
4
Kundenintegration
4
New product development
4
Online advertising
4
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12
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Article
17
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17
Aufsatz in Zeitschrift
17
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English
17
Author
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Agarwal, Amit
1
Anderl, Eva
1
Becker, Ingo Frank
1
Bigné Alcañiz, J. Enrique
1
Brünner, Tobias
1
Clement, Michel
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fossen, Beth
1
Fritze, Martin Paul
1
Goić, Marcel
1
Grabenströer, Nadja Sophia
1
Grewal, Dhruv
1
Haenlein, Michael
1
Heitmann, Mark
1
Huang, Li
1
Hudson, Simon
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Kim, Ju-Young
1
Kumar, V.
1
Laer, Tom van
1
Li, Hongshuang
1
Madden, Thomas Justin
1
Maecker, Olaf
1
Maier, Erik
1
Marchand, André
1
Natter, Martin
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Peters, Kay
1
Ramani, Girish
1
Robiady, Nurlita Devian
1
Roth, Martin S.
1
Ruyter, Ko de
1
Saboo, Alok R.
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
117
Journal of retailing and consumer services
94
International journal of internet marketing and advertising : IJIMA
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of internet commerce
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
36
International journal of electronic marketing and retailing : IJEMR
33
SpringerLink / Bücher
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Technological forecasting & social change : an international journal
30
Business horizons
27
Journal of strategic marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Information systems research : ISR
25
International journal of business information systems : IJBIS
25
Journal of management information systems : JMIS
25
Marketing intelligence & planning
23
The journal of brand management : an international journal
21
Journal of marketing communications
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Electronic commerce research
19
International journal of electronic customer relationship management : IJECRM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of services marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of hospitality marketing & management
18
International journal of electronic commerce : IJEC
17
International journal of technology marketing : IJTMkt
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The service industries journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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ECONIS (ZBW)
17
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
7
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
8
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
9
Evaluating the impact of
social
media
activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
10
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
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