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~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Customer engagement : contemporary issues and challenges
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How to succeed in the digital age : strategies from 17 top managers
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Leitfaden Online-Marketing ; [Bd. 1]
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Strategic customer relationship management in the age of social media
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Computer-mediated marketing strategies : social media and online brand communities
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
E-marketing ; Vol. 1
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Handbook of research on effective advertising strategies in the social media age
3
Handbook of social media management : value chain and business models in changing media markets
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Organizations and social networking : utilizing social media to engage consumers
3
Strategic uses of social media for improved customer retention
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digital Business in Africa : Social Media and Related Technologies
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Digital and social media marketing : a results-driven approach
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Digitale Transformation des Marketing
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IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Social Software in Unternehmen
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Social media listening and monitoring for business applications
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Strategic market creation : a new perspective on marketing and innovation management
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ECONIS (ZBW)
281
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Do followers matter? : quantitative success factors of sale enhancing product review blogs
Zimmermann, Robert
;
Thieme, Sascha
- In:
Digitale Transformation des Marketing
,
(pp. 56-69)
.
2018
followers on
social
media
and similar. For this reason, a multiple regression analysis was conducted analysing eight …
Persistent link: https://www.econbiz.de/10013258706
Saved in:
3
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
4
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
5
The influence of the Covid-19 pandemic on
social
media
engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
6
How do cooperative banks build their own proximity type in the
social
media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
Saved in:
7
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
8
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 95-110)
.
2022
Persistent link: https://www.econbiz.de/10013442228
Saved in:
10
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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