Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic … are loading social media applications into their current customer relationship management (CRM) systems. This study seeks … social media marketing. It also contributes to the development of the literature on SMM, CRM and CKM. …