Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68
In today's connected world, social media is a sound business strategy that is embedded in an online network. It allows … their customer base. Marketers should take advantage of B2C social media's potential to promote high brand awareness by … faster realization of the importance of it as a business-to-consumer (B2C) strategy. Though the impact of social media is …