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Subject
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Consumer behaviour 2 Internet marketing 2 Konsumentenverhalten 2 Online-Marketing 2 Social Web 2 Social web 2 Absatz 1 FOMO 1 Identity-relevant 1 Motivation 1 Sales 1 Self-esteem 1 Social media 1 Social media posting 1 Supportive interaction 1 crowdedness 1 fan pages 1 long-term sales 1 peak traffic hours 1 population density 1 purchases 1 social media posting 1 unfollow 1
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Undetermined 2
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Greenwood, Brad N. 1 Huo, Jiale 1 Jiang, Yushi 1 Pavlou, Paul A. 1 Wang, Shuting 1 Xi, Yue 1 Yang, Qiang 1 Zhao, Xinran 1
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European journal of marketing 1
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ECONIS (ZBW) 2
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The effects of fear of missing out on social media posting preferences
Xi, Yue; Huo, Jiale; Zhao, Xinran; Jiang, Yushi; Yang, Qiang - In: European journal of marketing 56 (2022) 12, pp. 3453-3484
Persistent link: https://www.econbiz.de/10013457453
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Tempting fate : social media posts, unfollowing, and long-term sales
Wang, Shuting; Greenwood, Brad N.; Pavlou, Paul A. - 2020
Persistent link: https://www.econbiz.de/10012403979
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