Ioanid, Alexandra; Svasta, Mihai; Hermel-Stanescu, Maria - International Institute of Social and Economic Sciences - 2014
This paper aims to present the importance of weak ties in social networks for sharing information at personal level … the dynamic of business social networks starting from Granovetter's theory and Burt’s social capital theory and offers … practical examples of how to develop a business using the weak ties in social networks, such as the well-known Facebook platform …