Arora, Nilesh; Rana, Sudhir; Rana, Meghna; Prashar, Sanjeev - In: Asian Academy of Management journal 30 (2025) 2, pp. 1-37
The emergence and pervasive adoption of social networking sites (SNSs) have evolved the means in which people … in SNSs, this research investigates the association between antecedents of social relationship and eWOM as well as … factors, including interpersonal influence, social capital, homophily, and trust, as precursors to engagement in eWOM. The …