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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
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Measuring consumer-based brand equity for Indian business schools
Sharma, Ashita Aggarwal
;
Rao, Vithala R.
;
Popli, Sapna
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 175-203
Persistent link: https://www.econbiz.de/10010232445
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Overcoming potential negative consequences of customer orientation in higher education : closing the ideological gap
Nguyen, Adam
;
Rosetti, Joseph
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10010232447
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