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~subject:"Brand image"
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societal marketing
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The roles of corporate
societal
marketing
on brand recall and evaluation : a focus on small- and medium-sized exporters
Oh, Han-Mo
- In:
Journal of international trade & commerce
15
(
2019
)
4
,
pp. 145-155
Persistent link: https://www.econbiz.de/10012546712
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2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
Measuring consumer-based brand equity for Indian business schools
Sharma, Ashita Aggarwal
;
Rao, Vithala R.
;
Popli, Sapna
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 175-203
Persistent link: https://www.econbiz.de/10010232445
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