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~subject:"Nachhaltige Entwicklung"
~subject:"Ethik"
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Nachhaltige Entwicklung
Ethik
societal marketing
20
Corporate Social Responsibility
10
Corporate social responsibility
9
Consumer behaviour
6
Konsumentenverhalten
6
promotion
5
Internet marketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Beziehungsmarketing
3
Brand image
3
Firm performance
3
Markenimage
3
Relationship marketing
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Social Web
3
Social web
3
Societal marketing
3
Soziomarketing
3
Sustainable development
3
Unternehmenserfolg
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corporate social responsibility
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Brand management
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Business ethics
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CSR
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Corporate Societal Marketing
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Ethics
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Gastronomie
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Markenführung
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Bresciani, Stefano
1
Ferraris, Alberto
1
Jami, Ata
1
Kazmi, A. A.
1
Kouchaki, Maryam
1
Kumar, Vinod
1
Laczniak, Gene R.
1
Murphy, Patrick E.
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Nilsen, Heidi Rapp
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Rahman, Zillur
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Santoro, Gabriele
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Journal of promotion management : JPM
2
Global business review
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
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2
From sustainable tourism to economic development
Surat Teerakapibal
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10011522085
Saved in:
3
Wine sector : companies' performance and green economy as a means of
societal
marketing
Bresciani, Stefano
;
Ferraris, Alberto
;
Santoro, Gabriele
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
Saved in:
4
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
5
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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