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societal marketing
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Journal of promotion management : JPM
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Global business review
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From sustainable tourism to economic development
Surat Teerakapibal
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10011522085
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2
Wine sector : companies' performance and green economy as a means of
societal
marketing
Bresciani, Stefano
;
Ferraris, Alberto
;
Santoro, Gabriele
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
Saved in:
3
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
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